GEO, AEO, and SEO Optimization
Rank on Google and get cited by ChatGPT, Perplexity, or Google's AI Overview.
Search engine optimization (SEO) is the practice of making a website rank in Google and other traditional search engines. Generative engine optimization (GEO) is the newer discipline of making a business surface inside the answers given by ChatGPT, Perplexity, Claude, Microsoft Copilot, and Google's AI Overview. Answer engine optimization (AEO) focuses specifically on structuring content so it appears as a direct answer in featured snippets, voice assistants, and zero click results. The three work together. Together they cover almost every way a modern customer searches for something to buy.
The way people search is changing faster than the way most agencies work. A growing share of buying research now happens inside AI assistants rather than in a list of blue links. If your business is not in those answers, someone else's is.
GEO does not replace SEO. It works alongside it. While SEO earns rankings in traditional search results, GEO earns mentions and recommendations in AI generated answers. AEO sits between the two, optimizing for featured snippets, People Also Ask boxes, and voice results that increasingly replace full page visits. The mechanics overlap (clean content, citable claims, strong authority signals) but the optimization patterns are different, and most agencies are still ignoring the second and third layers entirely.
We are a content first SEO agency working with US and European brands that need visibility across traditional search and AI driven platforms. Our approach: audit your visibility across both search engines and AI assistants, identify the queries where you should already be appearing, and build the on page, technical, and content work that gets you there.
What is included
- GEO strategy and AI search visibility audits
- Technical SEO audit and remediation
- Keyword research and competitive analysis
- On page content optimization
- Authority building, link building, and digital PR
- Monthly performance reporting on both Google and AI surfaces
How we work
- 1Visibility audit: we assess your current rankings in Google, your presence in AI generated answers (ChatGPT, Perplexity, Google AI Overview), and your coverage of featured snippets and People Also Ask results.
- 2Technical and on-page analysis: we audit site architecture, page speed, crawlability, schema markup, internal linking, and content structure. We deliver a prioritized fix list, not a 200 page report.
- 3Content optimization and authority building: we optimize existing pages for target queries, produce new content where gaps exist, structure answers for GEO and AEO citation, and build authority through strategic link acquisition and digital PR.
- 4Monitoring and reporting: we track rankings, organic traffic, AI citation appearances, and conversion impact monthly. We surface what moved and why, and adjust the plan accordingly.
Best fit for
- B2B and B2C brands that depend on search visibility for pipeline and need to be visible in both traditional results and AI generated answers
- Companies in competitive verticals (SaaS, fintech, legal, healthcare, professional services) where ranking for high intent queries directly impacts revenue
- Businesses that have invested in SEO before but are not appearing in AI Overviews, featured snippets, or generative search results, and need to close that gap
Tools & platforms
We use Ahrefs and Semrush for keyword research, backlink analysis, and competitive benchmarking. Technical audits run through Screaming Frog, Google Search Console, and PageSpeed Insights. For GEO monitoring, we track AI citation presence across ChatGPT, Perplexity, and Google AI Overview. Reporting is delivered through dashboards connected to GA4 and Search Console. Schema markup is validated through Google's Rich Results Test and Schema.org validators.
Frequently asked questions
Quick answers to the questions we hear most often about this service.
Ready to get started?
Tell us about your business and we will suggest a starting point.