We have run ads before, and the results were not great. What would be different?

Most ad programs are tactically competent and strategically thin. They optimize the bid, the audience segment, the creative test, and rarely ask whether the underlying message is the strongest version of itself. We work upstream of the ad platform: the message, the offer, and the audience definition come first. The media buy serves those decisions, not the other way around.

Do you manage the full campaign, or just strategy?

Both options are available. For clients who need end to end management, we handle campaign creation, ad copy, creative production, audience targeting, A/B testing, optimization, and weekly reporting across Google, Meta, and LinkedIn. For clients who already have strong media buying in place, we focus on message architecture, creative strategy, and performance analysis. The engagement is shaped to your setup.

How do you measure whether ads are working?

We separate platform metrics from business metrics. Click through rate and cost per lead are diagnostic and they tell us whether the mechanics are functioning. Pipeline contribution, customer acquisition cost, and payback period are the real scoreboard.

Does the ad budget come out of your fee?

No. Ad budgets are paid directly by you to the platform. We manage strategy, creation, and optimization. This keeps incentives clean: our job is to make every dollar of your budget work harder, not to recommend spend levels that serve our margin.

All Services

Ads Creation and Monitoring

Paid media works when the creative is right.

Mediasphere creates and manages paid campaigns on Google, Meta and LinkedIn for B2B brands, starting with the message rather than the media buy. We define the exact problem your customer wants solved, write copy that answers it, structure the account to attract the right buyers, and report every week on what is working, what is not, and why.

If the targeting is tight and the numbers still aren't moving, the creative is usually where to look. Budgets rarely fail because a platform is set up wrong. Instead, they fail because the message didn't earn a click.

Most businesses that come to us have already tried running ads and have a story to tell about how expensive the lesson was. The pattern is consistent: clicks without conversions, budgets that vanished with nothing to show for them, and a digital agency that set up the campaign and went quiet.

We start with the message and define the exact problem your customer is trying to solve. Then, we proceed to write the copy that answers that and build a campaign structure that converts the right people instead of attracting the wrong ones. You get weekly reporting that says exactly what's working, what's not, and why.

What does a paid advertising agency change? Rarely the targeting, but almost always the message, the offer, and the account structure behind them.

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What is included

Pay-per-click and paid social media advertising management across Google Ads, Meta (Facebook and Instagram), and LinkedIn
Ad copy and creative production
Audience research, targeting, and retargeting strategy
A/B testing on creative, copy, and offers
Weekly reporting with clear next actions

How we work

1Account audit and opportunity mapping: we review your existing ad accounts (or start from scratch), analyze past spend and performance, identify your highest value audiences, and define realistic acquisition targets.
2Campaign architecture and creative: we build campaign structures designed for testing and scaling. We write ad copy, design creative assets, define audience segments, and set up conversion tracking before a single dollar is spent.
3Launch, test, and optimize: we launch campaigns, run structured A/B tests on creative, copy, offers, and audiences, and make data driven optimizations weekly. We don't set and forget.
4Reporting and scaling: we deliver weekly performance reports showing cost per acquisition, return on ad spend (ROAS), and clear next actions. When something works, we build the case and the plan for scaling it.

Best fit for

Growth stage businesses ready to invest in paid acquisition but unwilling to waste budget on poorly managed campaigns
E-commerce and DTC brands that need profitable customer acquisition across Google and Meta at scale
B2B companies running LinkedIn or Google Ads for lead generation that want a lower cost per lead and higher lead quality, not just more impressions

Tools & platforms

We manage campaigns directly in Google Ads, Meta Ads Manager (Facebook and Instagram), and LinkedIn Campaign Manager. Tracking and attribution run through GA4, Google Tag Manager, and platform conversion APIs. Creative production uses Figma, Canva, and Adobe Creative Suite. For landing page testing, we work with Unbounce, Instapage, or your existing CMS. Reporting is delivered through Looker Studio dashboards with live data connections.