Is email still worth investing in?

It is the most valuable channel most companies underuse as email is owned. No algorithm decides who sees it, and no platform can deplatform you. It lets you build a relationship over time at a cost no paid channel can match.

What is the difference between a newsletter and a lifecycle email sequence?

A newsletter is editorial and has a voice, a cadence, and a reason for the reader to subscribe. Lifecycle email triggers off behavior such as a sign up, an abandoned cart, or a renewal window. It does a specific job at a specific moment.

Do you work with our current email platform?

We work across the major platforms: HubSpot, Klaviyo, Mailchimp, ActiveCampaign, Customer.io, and others. If your stack has a serious limitation, we'll name it, but we don't push migrations for their own sake. Our focus is on what goes into the platform, not which platform it is.

How often should we be sending?

Often enough that your audience remembers you, rarely enough that they look forward to the next one. For an editorial newsletter, weekly is the most common honest answer. For lifecycle sequences, the trigger decides the timing, not a calendar. The right cadence depends on what you are sending and who is reading. We define this during the strategy phase and adjust based on engagement data once the program is running.

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Email Marketing

The highest return channel your business owns.

Mediasphere's email marketing service plans and writes welcome sequences, newsletters and reactivation campaigns for B2B brands, and reports on revenue per subscriber rather than opens. We start with who is on your list and what they want to hear, give every campaign a number to move before we write it, and you approve every send.

If your list has grown but revenue hasn't, the fix is rarely more sends. It's usually segmentation, sequencing, and a plan for what each contact should hear from you next.

Your email list is one of the most valuable assets your business owns, and most businesses barely use it. Every week without a send is warm interest going cold and a list slowly degrading.

We start by understanding who is on your list, how they got there, and what they actually want to hear from you. From there we build the welcome sequences that turn new subscribers into first time customers, the newsletters that keep your brand on their mind, and the reactivation campaigns that recover the contacts who stopped opening.

Every email marketing campaign carries a number it has to move before we write a word of it. We write everything. You approve it. Your list starts producing returns.

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What is included

Email marketing, campaign planning, and list segmentation
Welcome and nurture sequences
Newsletter editorial and writing
Reactivation and win back campaigns
A/B testing on subject lines, copy, and offers
Performance analytics and deliverability monitoring

How we work

1List audit and segmentation: we review your existing list health, subscriber sources, engagement patterns, and segmentation. We identify who is active, who has gone quiet, and where the highest value segments sit.
2Strategy and sequence design: we map the full email journey including welcome sequences for new subscribers, nurture flows for leads, newsletters for ongoing engagement, and reactivation campaigns for lapsed contacts. Every email has a defined role.
3Writing, design, and deployment: we write subject lines and body copy, design email templates, set up automation triggers, and schedule sends. You review and approve before anything goes out.
4Testing, deliverability, and reporting: we A/B test subject lines, send times, and content formats. We monitor deliverability metrics (inbox placement, bounce rates, spam complaints) and report monthly on open rates, click-through rates, conversions, and list growth.

Best fit for

E-commerce and DTC brands sitting on an underused email list where reactivation and retention campaigns can drive immediate revenue
B2B companies with a long sales cycle that need nurture sequences to keep leads warm between first touch and closed deal
Any business that has built a list but lacks the in-house time or editorial capability to send consistently and strategically

What this looks like in practice

We took one retailer's promotional email click-through rate from 4.3% to 19.6% across two quarters, without increasing send volume.

Read the case study

Tools & platforms

We build and manage campaigns in Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or ConvertKit depending on your existing stack. Email design uses each platform's native builder or custom HTML templates when brand standards require it. Deliverability is monitored through platform analytics, Google Postmaster Tools, and sender reputation dashboards. A/B testing runs natively within your ESP. Reporting is delivered through Looker Studio or your platform's built-in analytics, depending on preference.